Sunday, January 30, 2011

How To Grow A Business-Interlude 1. Be Crazy About How You Take Care Of Your Customers.

I grew up in business. My father was a serial entrepreneur and his lifelong dream was to build a business and run his own show. He never achieved the really big, breakthrough success that I think he desired, but he did okay. He was also one of the kindest, gentlest men one could ever meet, and he was truly loved by those who knew him, but that's a story for another time.

He had a lot of ups and downs in his business career but the one thing he could always count on was customer loyalty the likes of which is rarely seen today. My dad died when he was 72 years old, and he was still running his business right up to that last day. He had customers that were still active who had been with him nonstop for 40 years. You don't get that kind of loyalty without some pretty incredible level of dedication to customer service.

Friday, January 14, 2011

DNL Holiday Party - Whoa.

Planet DNL is rarely a dull place, and that was proven again at the 2010 Holiday Party, the latest in a long line of crazy DNL blowouts! Another amazing record year is always an excuse for some over-the-top behavior, and the party didn't disappoint. Our people work their butts off, and I love to see them relax and party the same way. We took over the entire Stonefly Brewery club and packed it wall to wall with DNL'ers and our guests. We actually ran them out of tequila, another proud DNL moment!

Check out the great video:

Sunday, January 9, 2011

Hard To Come Up With Enough Ways To Say Thank You

2010 is in the books, and it's been another amazing year. Like every business in America, DNL was faced with the worst economy in two generations. In 2009 and 2010 the jewelry industry contracted at a rate that hasn't been seen since the Great Depression. Literally thousands of small local jewlers, as well as some of the biggest names in the industry simply went out of business and dissapeared. Early in the year I challenged our team to figure out a way for us to grow the business regardless of the economic climate. I believe that this down economy is not just a short-term phenomenon, but a systemic change in the US and world economies. Until the incredibly complex and overwhelming problems of massive global sovereign debt work themselves through, we will continue to only see short-term "bubbles" of prosperity.